The Absolut Choir - a first of its kind creative project. Fronted by one of the world’s most trailblazing modern popstars, Olly Alexander of Years & Years. The Absolut Choir raises the voices of inspiring queer creatives across the UK.

Singing an entirely new version of his hit song Shine, Olly and The Absolut Choir aim to turn up the volume on a variety of causes and conversations, proving that when we mix we have the power to create a better, more open world.

The campaign was a social first content-led idea, bringing together media partnerships and billboards to support the individuals within the choir.